Opening Walmart Land to the world of the metaverse
Walmart
Here’s how Walmart Land’s groundbreaking influencer marketing campaign brought the metaverse to life with 66M impressions at launch.
Industry
Gaming
Conquer a new world
When Walmart ventured into the Roblox metaverse, they enlisted Wundor's expertise in tech and gaming to lead a groundbreaking campaign for widespread reach and engagement, with comprehensive analytics.
Walmart Land marked a bold move, showcasing the brand's adeptness in innovative marketing channels.
Wundor utilized a blend of celebrity, macro, and mid-tier influencers in gaming and lifestyle niches, leveraging their Roblox avatars to resonate with the platform's predominantly youthful audience. Influencer content, featuring real-life Loot Box drops, Virtual Concerts, UGC-focused giveaways, and LivePlays, fostered engagement and excitement, offering viewers a firsthand look at Walmart Land and their live reactions.
Furthermore, influencers organically toured Walmart Land, spotlighting its attractions, while Paid Media amplified the campaign to millions.
Through strategic influencer partnerships and a multi-channel approach, we orchestrated a memorable campaign for Walmart Land, igniting widespread engagement and enthusiasm within the metaverse.
Impressions
30 point
Increase Brand Fit
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