Meta Quest 2

Re-ignite the hype for RE4

Resident Evil 4 (RE4) is one of the most iconic horror games of all time. So when a VR version was announced, it was destined to be huge. But many people had never tried VR before.

That’s why Meta Quest partnered with Wundor to drive VR awareness, hype, and engagement before launch.

Our strategy focused on reigniting gamers' passion for the franchise, collaborating with top creators and publishers across Twitch, YouTube, Twitter, Instagram, and TikTok to dive deep into Resident Evil's characters, lore, and iconic moments.

Creators were given early access to Resident Evil 4 VR and the freedom to showcase it in unique ways, captivating fans with fresh perspectives on the game. From livestreams to interactive stories and gameplay compilations, influencers delivered content that ranged from hilariously entertaining to heart-pounding, garnering millions of views.

Cosplayers brought beloved characters to life, while other creators explored real-life challenges and game analyses. Our partnership with Meta Quest ensured positive audience sentiment by actively engaging with and amplifying influencer and publisher content throughout the campaign.

To extend our reach, we executed a strategic gifting campaign, providing Meta Quest 2 devices and early access to Resident Evil 4 VR to 25 celebrities, artists, influencers, and dedicated fans, further fueling excitement and anticipation for the game's launch.