Driving massive growth for Call of Duty League
Call of Duty League
Here’s how a hyper-targeted influencer strategy for Call of Duty League won top honors at the AVA Digital Awards.
Industry
Gaming
Build a CDL Hype Machine
When Activision Blizzard Esports (ABE) sought to boost viewership and subscribers for Call of Duty League (CDL), they entrusted us to engage casual gamers and elevate awareness for official CDL broadcasts.
As a leading esports league globally, Call of Duty League (CDL) holds significant prominence. To engage casual gamers and foster active fandom, Viral Nation implemented an extensive ambassador program, ensuring continuous coverage throughout the entire seven-month season.
Our strategic partnership with established creators within the Call of Duty ecosystem facilitated heightened awareness, engagement, and viewership across various channels, spanning from launch day to Championship Weekend. Throughout the season, eight top-tier creators curated social content across YouTube, Twitter, Instagram, and TikTok.
With continuous coverage across video, social media, interactive mobile games, and official broadcasts, our ambassadors authentically represented the CDL brand and league. By involving their audiences and amplifying the excitement alongside fans, influencers delivered an immersive experience, sustaining engagement and enthusiasm for both existing and new fans alike.
Increasing CDL Subs
77%
Surpassing ABE's Target
More impressions than the previous year
